AgenticAdvertising.org

Why we exist

Advertising funds the open web. It pays for the journalism you read, the shows you watch, the apps you use for free.

When it works, it connects businesses with the people they serve — and everyone benefits.

AI agents are changing how that connection happens. They can find audiences, match budgets to outcomes, and execute across dozens of systems at once. A local business gets the media buying intelligence that used to require a six-figure agency retainer. A mid-size publisher competes for premium campaigns without a twenty-person sales team.

But speed without judgment is just fast mistakes. Without governance, agents optimize for whatever metric they're pointed at — even when that doesn't align with what a brand intended, what a publisher deserves, or what a consumer should experience.

AgenticAdvertising.org exists to make sure humans stay in the decisions that matter.

Who we serve

Everything we build is measured against the same question: does this make advertising work better for the people it touches?

Leadership

Guided by experienced leaders from across advertising and technology.

During the organization's formation phase, interim advisors are providing strategic guidance to establish governance, programs, and membership structure.

The organization's bylaws establish a 40-director elected board drawn from four member categories: brands, agencies, publishers, and technology providers. Board elections will follow the completion of the formation phase.