Explorer: $50/year. 1 community-only seat (Addie, all three certification tiers, training). Basics is free for everyone; Practitioner and Specialist require any membership.
Professional: $250/year. 1 contributor seat (includes community access), councils, voting rights, directory listing.
Builder: $2,500/year. 5 contributor seats, 5 community-only seats, API access, councils, board eligible.
Partner: $10,000/year. 10 contributor seats, 50 community-only seats, API access, councils, board eligible, featured directory.
Leader: $50,000/year. 20+ contributor seats, unlimited community-only seats, API access, convene councils, board eligible, first access to marketing opportunities.
All membership tiers unlock full certification access (Basics, Practitioner, Specialist).
Join the member organization building open standards, governance, and education for agentic advertising.
AI agents are learning to buy and sell advertising. The standards that govern how they do it are being written right now. The organizations in the room during that process will shape the rules for everyone else.
AgenticAdvertising.org is where that work happens. We're a member organization — brands, agencies, publishers, ad tech companies, and individual practitioners — building the open infrastructure for agentic advertising together.
This is early. There's no legacy to navigate, no entrenched interests to work around. The people who join now are founding members, with real influence over the protocol, the governance, and the direction of the organization.
Connect with the people building agentic advertising. Working groups, councils, events, and a member Slack where the real conversations happen.
Directory listing and partner discovery. Your organization in front of the ecosystem — the brands, agencies, publishers, and builders looking for partners.
Vote on standards, serve on the board, join councils. Shape the rules for how AI agents buy, sell, and measure media.
AdCP Academy access, three-tier certification, and Addie — your AI guide to agentic advertising. Basics is free for everyone; Practitioner and Specialist require any membership.
Shape how buy-side agents discover your inventory, respect your pricing, and enforce your brand safety rules. Your properties, your terms.
Train your media team on the protocol your agencies and partners are adopting. Your community-only seats work for agency partners working on your business.
Standards input. Members participate in the working groups that shape AdCP, the open protocol for agentic advertising. You're not just using the standard — you're writing it.
Brand registry. Members get a hosted brand.json at agenticadvertising.org/brands/yourdomain.com/brand.json. Place a one-line pointer on your domain to make AgenticAdvertising.org your authoritative brand source. Update your brand data anytime from the member dashboard.
Five tiers, each designed for a different role in the ecosystem. Every tier includes contributor and community-only seats — the more people you bring, the more embedded you become.
Slack, working groups, industry councils, and product summit. For the people actively shaping standards and participating in the conversation.
Addie, certification, training, and regional chapters. For team members who need to learn but don't need active collaboration access. Every contributor seat already includes community access.
| Explorer | Professional | Builder | Partner | Leader | |
|---|---|---|---|---|---|
| For | Getting started | Working practitioners | Growing teams & startups | Organizations & established teams | Industry-shaping organizations |
| People | |||||
| Contributor seats Includes community access. Slack, working groups, industry councils, product summit. |
— | 1 | 5 | 10 | 20+ |
| Community-only seats Addie, certification, training, regional chapters |
1 | 1 | 5 | 50 | Unlimited |
| Build | |||||
| AdCP Academy All three certification tiers. Basics is free for everyone. |
✓ | ✓ | ✓ | ✓ | ✓ |
| API access Registry, agent testing, sandbox |
— | — | ✓ | ✓ | ✓ |
| Connect | |||||
| Slack & working groups | — | ✓ | ✓ | ✓ | ✓ |
| Councils & chapters | — | Participate | Participate | Participate | Convene |
| Grow | |||||
| Directory listing | — | ✓ | ✓ | Featured | Featured |
| Marketing opportunities | — | — | Available | Available | First access |
| Govern | |||||
| Voting rights | — | ✓ | ✓ | ✓ | ✓ |
| Board eligible | — | — | ✓ | ✓ | ✓ |
| Price | |||||
| Annual | $50 | $250 | $2,500 | $10,000 | $50,000 |
| Payment | Credit card | Credit card | Credit card | Credit card or invoice | Credit card or invoice |